A gift card (also known as gift certificate in North America, or gift voucher or gift token in the UK) is a prepaid stored-value money card usually issued by a retailer or bank to be used as an alternative to cash for purchases within a particular store or related businesses. Gift cards are also given out by retailers and marketers as part of a promotion strategy, to entice the recipient to come in or return to the store, and at times such cards are called cash cards. Gift cards are generally redeemable only for purchases at the relevant retail premises and cannot be cashed out, and in some situations may be subject to an expiry date or fees.
The global gift card market is going nowhere but up, a new survey finds. Persistence Market Research predicts that the international market for gift cards is likely to grow to $506 billion by 2030 with a CAGR of 6% from $318 billion in 2017.
There is an increasing demand for gift cards in the corporate sector across the globe. Companies are offering incentives to employees in the form of gift cards to recognize employees\' contributions and achievements. Approximately 25% to 35% of a merchant\'s gift card Value is driven by B2B sales of gift cards. A growing adoption of gift cards in the corporate sector is one of the primary drivers pushing the global gift card market. Gift cards are gaining more popularity as compared to gift vouchers owing to several benefits offered by these cards. Gift cards can be used more than once owing to the partial redemption option, wherein the remaining balance can be carried over for future purchases.

The Global Gift Cards Market was valued at xxx million USD with a CAGR xx% from 2018-2022. Subsequently, it will touch xxx million USD in 2023 with a CAGR xx % from 2023 - 2030.

In the global Gift Cards Market, This report focuses particularly in North America, South America, Europe and Asia-Pacific, and Middle East and Africa. This report classifies the Market on the basis of application, type, regions, and manufactures.

In Market segmentation by manufacturers, the report covers the following companies-

Amazon
ITunes
Walmart
Google Play
Starbucks
Home Depot
Walgreens
Sephora
Lowes
Carrefour
JD
Best Buy
Sainsbury's
Macy's
Virgin
IKEA
H&M 
Zara
JCB Gift Card
AL-FUTTAIM ACE

In Market segmentation by geographical regions, the report has analysed the following regions-
North America (USA, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Columbia etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

In Market segmentation by types :

Universal Accepted Open Loop
E-Gifting
Restaurant Closed Loop
Retail Closed Loop
Miscellaneous Closed Loop
In Market segmentation by applications :

Restaurant
Deportment Store
Coffee Shop
Entertainment (Movie, Music)

The research provides answers to the following key questions:
• What is the estimated growth rate and Market share and size of the Gift Cards Market for the forecast period 2023 - 2030?
• What are the driving forces in the Gift Cards Market for the forecast period 2023 - 2030?
• Who are the prominent Market players and how have they gained a competitive edge over other competitors?
• What are the Market trends influencing the progress of the Gift Cards industry worldwide?
• What are the major challenges and threats restricting the progress of the industry?
• What opportunities does the Market hold for the prominent Market players?
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Note – In order to provide more accurate market forecast, all our reports will be updated before delivery by considering the impact of COVID-19.

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