Greeting cards are pieces of paper or cardboard upon which photos, drawings, and a verse of cheer, greeting, celebration, condolence, etc. have been printed or engraved. Greeting cards are decorated with a variety of images and include messages to appeal to diverse audiences, sentiment, and occasion to be remembered. Greeting cards are low cost impulse purchase products that are being purchased on a daily basis. Around the world, greeting cards are used to celebrate everything from birthdays to Valentine\'s Day. Greeting cards keep people personally connected.
The USA will lead the global market for Greeting Cards during the forecast period. This region accounts for the largest global market share and is followed by the UK. There is an ingrained culture of sending greeting cards in the UK, with estimates suggesting an average of approximately 24 cards sent per person each year, of which on average 17 are single greeting cards. Card purchasing is occasion-driven, focused around key events (e.g. birthdays, anniversaries and seasons such as Christmas). A person\'s age and stage of life are major drivers of their propensity to purchase greeting cards, with purchasing levels significantly higher in older consumers and those with families. The evidence suggests that card purchasing behavior is broadly stable across generations but with an increase in the number of cards purchased by 18 to 34 year olds. This, when combined with both a growing and ageing UK population, is an encouraging indication of the ongoing sustainability of the card market in the UK and is something we will continue to monitor. However, considering the changes in the exchange rate of the British pound and the US dollar, the UK market experienced a slight decline in 2017.
Of the major players of the Greeting Cards market, Hallmark Cards maintained its first place in the ranking in 2017. Hallmark Cards accounted for 29.247% of the Global Greeting Cards market share in 2017. Other players accounted for 22.368%, 5.144% including American Greetings and Card Factory.

The Global Greeting Cards Market was valued at xxx million USD with a CAGR xx% from 2018-2022. Subsequently, it will touch xxx million USD in 2023 with a CAGR xx % from 2023 - 2030.

In the global Greeting Cards Market, This report focuses particularly in North America, South America, Europe and Asia-Pacific, and Middle East and Africa. This report classifies the Market on the basis of application, type, regions, and manufactures.

In Market segmentation by manufacturers, the report covers the following companies-

Hallmark Cards
American Greetings
Card Factory
Schurman Retail Group
CSS Industries Inc.
Avanti Press
Simon Elvin
Myron Manufacturing Corp.
Moo
Herbert Walkers Ltd

In Market segmentation by geographical regions, the report has analysed the following regions-
North America (USA, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Columbia etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

In Market segmentation by types :

Seasonal Greeting Cards
Every Day Greeting Cards
In Market segmentation by applications :

Business Cards
Personal Cards

The research provides answers to the following key questions:
• What is the estimated growth rate and Market share and size of the Greeting Cards Market for the forecast period 2023 - 2030?
• What are the driving forces in the Greeting Cards Market for the forecast period 2023 - 2030?
• Who are the prominent Market players and how have they gained a competitive edge over other competitors?
• What are the Market trends influencing the progress of the Greeting Cards industry worldwide?
• What are the major challenges and threats restricting the progress of the industry?
• What opportunities does the Market hold for the prominent Market players?
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