
ID : MRU_ 436659 | Date : Dec, 2025 | Pages : 245 | Region : Global | Publisher : MRU
The Heating Furnace Market is projected to grow at a Compound Annual Growth Rate (CAGR) of 5.5% between 2026 and 2033. The market is estimated at USD 15.8 Billion in 2026 and is projected to reach USD 23.0 Billion by the end of the forecast period in 2033.
The Heating Furnace Market encompasses the manufacturing, distribution, and installation of systems designed to generate heat primarily for space conditioning in residential, commercial, and industrial settings. These systems utilize various fuel sources, including natural gas, oil, electricity, and increasingly, renewable and hybrid energy sources. Modern heating furnaces are characterized by enhanced energy efficiency, often measured by the Annual Fuel Utilization Efficiency (AFUE), driven by stringent governmental regulations aimed at reducing carbon emissions and consumer demand for lower operational costs. The fundamental product description involves a heat exchanger, a blower motor, and sophisticated control systems that manage combustion and airflow to deliver conditioned warm air throughout a structure via ductwork. Product differentiation often hinges on efficiency ratings (standard, mid-efficiency, or high-efficiency condensing furnaces), fuel type compatibility, and integration capabilities with smart home ecosystems.
Major applications of heating furnaces span across diverse sectors. In the residential segment, they serve single-family homes, multi-family units, and prefabricated housing, providing essential winter comfort. The commercial sector utilizes larger, more powerful furnace units in retail spaces, offices, schools, and hospitals, where consistent temperature management and high air quality are paramount. Industrially, specialized furnaces are employed in process heating, curing, drying, and metal treatment, though these specialized industrial heaters sometimes fall under broader industrial boiler or oven categories. The widespread necessity of space heating in temperate and cold climate zones establishes a robust foundational demand, making the market relatively resilient to short-term economic fluctuations, though heavily influenced by construction cycles and replacement trends.
Key benefits derived from modern heating furnace installations include significant energy savings due to higher efficiency ratings, improved indoor air quality through integrated filtration and humidification options, and enhanced reliability provided by robust control systems and diagnostic capabilities. Driving factors for market growth include accelerating urbanization, particularly in emerging economies where new construction requires initial HVAC installations, and the sustained regulatory push in developed nations towards the mandatory replacement of older, low-efficiency units with ENERGY STAR certified alternatives. Furthermore, climatic volatility, characterized by harsher and more prolonged winter seasons in certain geographies, heightens the consumer necessity for reliable and powerful heating solutions, thereby sustaining consistent demand for both new installations and system upgrades. Technological advancements centered around connectivity and zoning optimization are further stimulating market maturation and expansion.
The Heating Furnace Market is exhibiting sustained momentum, primarily driven by stringent energy efficiency mandates in North America and Europe, coupled with vigorous construction activity in the Asia Pacific region. Current business trends indicate a definitive shift toward high-efficiency condensing furnaces (90%+ AFUE), particularly those fueled by natural gas, due to their lower operating costs and reduced environmental impact compared to oil or standard electric units. Manufacturers are prioritizing the integration of Internet of Things (IoT) capabilities, enabling remote monitoring, predictive maintenance, and seamless connectivity with smart thermostats and home energy management systems. The competitive landscape is characterized by moderate consolidation among established HVAC giants who leverage vast distribution networks and recognized brand equity, while smaller, niche players focus on heat pump integration and highly specialized geothermal or bio-fuel furnace technologies, anticipating future shifts towards fully decarbonized heating solutions.
Regionally, North America remains the leading market owing to its vast replacement cycles for older infrastructure and the relatively low cost and widespread availability of natural gas. However, Europe is projected to register rapid growth, spurred by aggressive governmental decarbonization targets, which are favoring hybrid systems that combine high-efficiency gas furnaces with electric heat pumps (Hybrid/Dual Fuel systems). Asia Pacific, dominated by China and India, is emerging as the fastest-growing region, driven by massive infrastructure development and rising disposable incomes fueling demand for centralized heating solutions in urban areas previously reliant on localized heating methods. Regional trends also reflect differing regulatory environments; for example, North America emphasizes high AFUE standards, while Europe heavily promotes biomass and alternative fuels to meet Renewable Energy Directives (RED).
Segment trends reveal that the Residential segment maintains the largest market share due to sheer volume of housing units, but the Commercial segment is poised for significant value growth, attributed to the requirement for large-scale, customized HVAC solutions in modern commercial complexes. By fuel type, Natural Gas Furnaces dominate the market, yet the Electric Furnaces segment is gaining traction, especially in regions with inexpensive or renewable electricity generation, often installed as backup systems for primary heat pumps. Furthermore, the market for components and aftermarket services, particularly related to smart controls and energy optimization software, is showing accelerated growth, indicating a market focus shift from pure hardware sales to integrated service solutions that enhance furnace performance throughout its lifecycle.
Common user questions regarding the influence of Artificial Intelligence (AI) in the Heating Furnace Market frequently revolve around topics such as improved energy savings, the feasibility of true predictive maintenance, the role of machine learning in optimizing furnace sizing and installation, and how AI can personalize indoor climate control. Users are keen to understand if AI-driven systems can genuinely reduce energy consumption beyond the capabilities of standard smart thermostats, particularly concerning complex variables like weather patterns, occupancy schedules, and thermal characteristics of the building structure. There is significant concern about the security and privacy implications of interconnected heating systems that constantly gather data on household activity and energy usage, leading to questions about data sovereignty and vulnerability to cyber threats. Expectations are high regarding fully autonomous furnace operation that anticipates failures rather than merely reporting them, minimizing expensive and disruptive breakdowns, and extending the operational lifespan of the equipment.
AI's primary influence is centralized on optimizing operational efficiency and enhancing user experience through advanced control algorithms. AI algorithms analyze vast datasets—including historical performance, localized weather forecasts, utility tariff structures, and real-time occupancy data—to modulate furnace output dynamically. This level of optimization moves beyond simple scheduling, allowing the system to "learn" the thermal signature of a building, enabling highly precise firing cycles that minimize overshoot and maintain comfort levels using the least amount of fuel possible. This results in measurable gains in Annual Fuel Utilization Efficiency (AFUE) in real-world conditions, often exceeding the theoretical performance metrics achieved in standardized testing environments. Furthermore, integrating natural language processing (NLP) into smart furnace interfaces is making diagnostics and troubleshooting more intuitive for both homeowners and professional technicians, streamlining service calls and reducing downtime.
In the manufacturing and service sectors, AI is revolutionizing product design and maintenance workflows. Manufacturers are employing machine learning to analyze warranty claims and field performance data, accelerating the identification of component weaknesses and driving iterative improvements in reliability and durability. For service providers, AI-powered diagnostic tools analyze vibration, temperature anomalies, and fuel consumption trends to predict component failure weeks or months in advance, scheduling preventive maintenance before a costly failure occurs—a true shift from reactive repair to proactive asset management. This predictive capability significantly reduces operational risk for commercial clients and provides a substantial competitive advantage for service organizations adopting these advanced analytical platforms, leading to higher customer satisfaction and optimized technician resource allocation across large service areas.
The dynamics of the Heating Furnace Market are shaped by a complex interplay of Drivers, Restraints, and Opportunities (DRO), collectively forming significant impact forces. A primary driver is the accelerating stringency of global energy efficiency regulations, particularly in developed regions like North America and Europe, which mandates the replacement of standard-efficiency legacy units with high-efficiency condensing furnaces (AFUE 90% and above). Coupled with this is the continuous growth in residential and commercial construction, particularly in urbanizing zones of Asia Pacific, which demands new, high-performance heating infrastructure. The increased consumer focus on reducing utility costs, fueled by rising global energy prices and enhanced environmental awareness, further drives the adoption of advanced, fuel-efficient systems. Technological advancements, such as modulating burners and variable-speed blower motors, are constantly improving product performance, making system upgrades a financially attractive proposition for end-users seeking long-term operational savings.
However, significant restraints temper the market's growth trajectory. The most notable restraint is the high initial capital expenditure associated with purchasing and installing high-efficiency condensing furnaces compared to conventional models, which can be a barrier for budget-constrained homeowners and small businesses. Furthermore, the increasing global push towards electrification and decarbonization poses a long-term existential threat to fossil fuel-based furnaces, favoring electric heat pumps (air-source and geothermal) over natural gas or oil burners. This transition uncertainty slows investment in new furnace technology development. Skill gaps in the HVAC service sector present an operational restraint; the specialized knowledge required to install, maintain, and repair complex, integrated high-efficiency and hybrid systems is scarce, leading to quality control issues and potential performance degradation if not handled correctly. Moreover, fluctuating commodity prices, particularly steel and copper, introduce volatility into manufacturing costs, impacting final product pricing and market accessibility.
The primary opportunity lies in the burgeoning market for hybrid heating solutions, which strategically combine the high reliability of a gas furnace with the energy efficiency and environmental profile of an electric heat pump. These dual-fuel systems offer a pragmatic pathway for consumers in colder climates to meet decarbonization goals without sacrificing comfort or reliability during extreme low temperatures. Another substantial opportunity resides in the aftermarket service and upgrade sector, focusing on the integration of smart controls, IoT sensors, and AI-driven monitoring systems into existing furnace infrastructure, allowing older units to achieve better efficiency without full replacement. Finally, penetration into underserved emerging markets, where centralized heating is rapidly becoming standard, offers tremendous greenfield installation potential. The cumulative impact forces underscore a market evolving toward efficiency, connectivity, and eventual decarbonization, requiring manufacturers to rapidly innovate and diversify their portfolios to remain competitive against electrification alternatives.
The Heating Furnace Market is segmented based on critical parameters including Product Type, Fuel Type, Application (End-User), and Efficiency Rating, providing a comprehensive view of market dynamics across diverse consumer and industrial needs. Segmentation is vital for understanding niche market demands, regulatory compliance requirements, and identifying high-growth areas within the broader HVAC ecosystem. The differentiation between standard and high-efficiency units, for instance, reflects the distinct purchasing motivations of consumers—cost versus long-term energy savings. Analysis by fuel type reveals geographic reliance on infrastructure, dictating market preference between natural gas, oil, and electric options. The market exhibits increasing complexity as product hybridization (e.g., hybrid heat pump/gas furnace systems) blurs traditional segment boundaries, necessitating a focused analysis on integrated solutions and their specific market appeal.
The value chain of the Heating Furnace Market begins with upstream activities involving the sourcing of core raw materials such as specialized steel alloys, copper coils for heat exchangers, advanced semiconductor components for control boards, and specialized ceramics for combustion chambers. Key upstream suppliers include metal fabricators, electronics manufacturers, and specialized component providers. Rigorous quality control at this stage is crucial, as the lifespan and efficiency of the final product depend heavily on the quality and thermal performance of these sourced components. Manufacturers then undertake highly capital-intensive assembly processes, focusing on precision welding, insulation installation, and the integration of sophisticated electronic controls. Research and development (R&D) plays a critical role in optimizing heat exchange surfaces and developing proprietary control algorithms to achieve market-leading Annual Fuel Utilization Efficiency (AFUE) ratings, ensuring compliance with evolving governmental standards.
The downstream distribution channels are multifaceted, comprising both direct and indirect routes. Direct distribution often involves large manufacturers supplying major commercial projects or large institutional buyers directly. However, the majority of heating furnaces reach the end-user through highly specialized, indirect channels. These primarily include wholesale distributors (e.g., HVAC supply houses) who maintain large inventories and provide logistical support to certified HVAC contractors. HVAC contractors serve as the critical interface with the end-user, handling sales consultation, complex sizing calculations, installation, system commissioning, and ongoing maintenance services. The effectiveness of the indirect channel is paramount, as proper installation is a major determinant of system efficiency and customer satisfaction, making the training and certification of contractors a key competitive battleground for manufacturers.
Digital channels are rapidly gaining prominence, particularly in the aftermarket segment. While the physical installation remains contractor-dependent, manufacturers are leveraging e-commerce platforms and digital tools for selling replacement parts, smart thermostats, and extended warranties. Furthermore, the integration of IoT and cloud services means that the "product" now includes continuous data streams and software updates, creating new revenue opportunities in the post-sale lifecycle. The value chain is constantly under pressure to improve sustainability, forcing manufacturers to adopt circular economy principles, reduce waste in production, and design products that are easier to repair and recycle, adding complexity to material sourcing and product design specifications.
Potential customers for the Heating Furnace Market are broadly categorized into Residential, Commercial, and Industrial end-users, each having distinct purchasing motivations, requirements, and replacement cycles. The largest volume of sales originates from the Residential segment, which includes homeowners undertaking replacement projects due to unit failure or seeking upgrades for enhanced efficiency (replacement market) and property developers installing initial systems in new constructions (new construction market). Residential buyers prioritize factors such as system reliability, upfront cost, energy savings potential, and the ease of integration with smart home technology. The demand in this segment is strongly correlated with housing starts, interest rates, and consumer confidence levels, making it the most volatile but highest-volume segment.
The Commercial segment represents a high-value customer base, including owners and operators of large facilities such as office buildings, retail centers, schools, and healthcare facilities. These buyers require robust, high-capacity, often custom-engineered systems that ensure consistent comfort and adhere to strict safety and building codes. Their purchasing decisions are primarily driven by Total Cost of Ownership (TCO), focusing intensely on efficiency ratings, long-term durability, minimizing downtime, and system flexibility to manage various zones and occupant loads. Facility managers in this segment are highly receptive to predictive maintenance contracts and systems offering superior remote monitoring and diagnostics, valuing operational continuity above all else.
The Industrial segment, although smaller in volume for standard space heating, requires specialized high-output furnaces and process heaters. Customers in this area, spanning manufacturing, chemical processing, and logistics, seek systems capable of continuous, heavy-duty operation and often customized to handle specific environments (e.g., hazardous locations) or unique thermal loads. The purchasing decision here is highly technical, involving extensive engineering consultation, focusing on compliance with environmental permits, maximizing throughput, and integrating the heating system seamlessly into complex industrial automation platforms. Potential buyers are typically procurement departments working closely with internal engineering teams to select highly specialized equipment that meets rigorous performance standards.
| Report Attributes | Report Details |
|---|---|
| Market Size in 2026 | USD 15.8 Billion |
| Market Forecast in 2033 | USD 23.0 Billion |
| Growth Rate | CAGR 5.5% |
| Historical Year | 2019 to 2024 |
| Base Year | 2025 |
| Forecast Year | 2026 - 2033 |
| DRO & Impact Forces |
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| Segments Covered |
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| Key Companies Covered | Carrier Corporation, Trane Technologies plc, Lennox International Inc., Rheem Manufacturing Company, Daikin Industries, Ltd., Johnson Controls International plc, Bosch Thermotechnology Corp., Mitsubishi Electric Corporation, Goodman Manufacturing Company, L.P., A. O. Smith Corporation, Viessmann Group, NIBE Group, Grand Hall Enterprise Co., Ltd., ECR International Inc., Nordyne Global HVAC, Rinnai Corporation, Bradford White Corporation, HTP Inc., Navien, Inc., Raypak, Inc. |
| Regions Covered | North America, Europe, Asia Pacific (APAC), Latin America, Middle East, and Africa (MEA) |
| Enquiry Before Buy | Have specific requirements? Send us your enquiry before purchase to get customized research options. Request For Enquiry Before Buy |
The Heating Furnace Market is undergoing a rapid technological transformation, moving toward highly efficient, connected, and environmentally sustainable solutions. A cornerstone technology driving this shift is the implementation of Modulating and Variable Speed Technology. Modulating gas valves and variable-speed blower motors allow furnaces to adjust their heat output and airflow continuously, rather than operating solely in an "on" or "off" capacity. This precision control ensures that the furnace matches the thermal load of the building exactly, maximizing comfort while minimizing wasted energy, leading to AFUE ratings exceeding 95%. This contrasts sharply with older, single-stage technology that operates only at full capacity, resulting in frequent cycling and less stable indoor temperatures. The complexity of these modulating systems necessitates sophisticated electronic control boards and sensors to manage the delicate balance between combustion air, gas flow, and heat exchange efficiency across the entire operational range, representing a significant technological advancement over fixed-output models.
Another crucial technological development is the widespread adoption of Condensing Technology. Condensing furnaces utilize a secondary heat exchanger to recover heat energy from the exhaust gases (flue products) that would typically be vented outside. By cooling these gases to the point where the water vapor within them condenses (hence "condensing"), latent heat is captured and repurposed to heat the conditioned air, pushing efficiency ratings into the high 90s. The challenge inherent in this technology is managing the corrosive condensate byproduct, which requires the use of specialized, acid-resistant materials like stainless steel or certain plastics for the heat exchanger and venting systems. Manufacturers are continually refining the design of these heat exchangers, optimizing surface area and material composition to enhance durability and maximize latent heat recovery, making condensing technology the standard for modern high-efficiency installations across cold and temperate climates.
The integration of Internet of Things (IoT) and Smart Connectivity platforms represents a defining feature of the contemporary technology landscape. Modern furnaces are designed to interface seamlessly with smart thermostats and home automation hubs, facilitating remote monitoring, energy usage tracking, and integration with demand response programs managed by utility companies. Furthermore, sophisticated sensor arrays monitor internal performance metrics—such as combustion quality, flame strength, and air pressure—transmitting this data to cloud-based diagnostic platforms. This capability supports AI-driven predictive maintenance, allowing technicians to diagnose issues remotely and ensuring that parts are often ordered before the end-user even notices a fault. This focus on connectivity transforms the furnace from a simple appliance into an intelligent component of a holistic home energy management ecosystem, generating significant value beyond just heating through enhanced efficiency and system longevity.
Geographic analysis reveals diverse market penetration rates and growth drivers influenced by climate, fuel availability, and regulatory regimes across the globe. North America (comprising the US and Canada) is characterized by a mature market with a high installed base of natural gas furnaces, heavily influenced by the Department of Energy (DOE) regulations mandating high efficiency. The US replacement market, driven by millions of aging units installed decades ago, forms the backbone of demand, specifically for high-efficiency condensing units. Canada, with its extremely cold winters, demonstrates robust demand for highly reliable, robust modulating furnaces capable of operating effectively in sub-zero temperatures. The abundant and relatively low-cost supply of natural gas in North America continues to solidify its position as the dominant fuel source in this region, although regional trends are seeing a significant shift toward dual-fuel (hybrid) systems in moderate climate zones.
Europe presents a highly fragmented but rapidly evolving market, driven less by natural gas availability (which is becoming politicized and expensive) and more by the aggressive decarbonization mandates set forth by the European Union, such as the Ecodesign Directive. Countries in Western Europe, particularly Germany and the UK, are aggressively promoting non-fossil fuel solutions, resulting in strong growth for biomass furnaces (pellets/wood chips) and hybrid heating systems that prioritize electric heat pump operation. Eastern Europe, still catching up on energy modernization, sees steady demand for high-efficiency gas furnaces as traditional coal or oil systems are phased out. The regulatory complexity across various EU member states necessitates that manufacturers customize their product offerings extensively to meet localized efficiency targets and renewable energy obligations.
Asia Pacific (APAC) is projected to be the fastest-growing region, fueled primarily by rapid urbanization and the burgeoning middle class in countries like China and India, where centralized heating is replacing localized, inefficient methods. While heating demand is concentrated in the northern regions of China and Japan, the rapid pace of infrastructure development ensures sustained high demand for new installations. Japan and South Korea lead in adopting advanced technologies, including highly efficient electric and hybrid systems, often integrated into sophisticated building management systems. In contrast, the market in developing APAC nations faces challenges related to inconsistent natural gas infrastructure and reliance on propane or localized electric heating, although the commercial sector is increasingly investing in high-capacity, centralized HVAC solutions.
The primary driving factor is the confluence of stringent governmental energy efficiency regulations and escalating consumer operational cost concerns. Globally, regulatory bodies, notably the U.S. Department of Energy (DOE) and European Union (EU) directives, are continuously raising the minimum Annual Fuel Utilization Efficiency (AFUE) required for new installations. This has effectively phased out standard efficiency (sub-80% AFUE) furnaces in many developed markets, making high-efficiency condensing models (90%+ AFUE) the standard replacement option. These furnaces capture latent heat from exhaust gases, resulting in lower consumption of fuel (natural gas or propane), directly translating into substantial long-term savings for homeowners and commercial operators. Furthermore, tax credits and utility rebates offered by government bodies and local power providers incentivize the upgrade to these high-efficiency systems, accelerating the replacement cycle and driving market volume towards the premium segment where condensing technology dominates. The environmental mandate to reduce greenhouse gas emissions also plays a critical supporting role, positioning condensing units as a key mechanism for compliance and corporate sustainability initiatives, solidifying their dominance in future market growth projections.
The increasing adoption of electric heat pumps, particularly air-source and geothermal models, represents the most significant long-term restraint and disruptive force facing the traditional heating furnace market. Heat pumps offer a highly efficient, decarbonized method of space heating by transferring existing heat rather than generating it through combustion, aligning perfectly with global electrification mandates aimed at achieving net-zero emissions. In moderate climates, heat pumps are already displacing traditional furnaces, especially in new construction. However, in extremely cold climates, heat pump efficiency drops significantly. This creates a strategic opportunity for hybrid systems—dual-fuel furnaces—that combine a high-efficiency gas furnace (as backup/supplemental heat) with an electric heat pump (as the primary heat source). This hybrid approach allows end-users to maximize efficiency during mild weather while retaining the reliability and high heat output of gas during peak winter conditions. Manufacturers are actively investing in these hybrid solutions, treating them not as a threat but as the logical evolutionary step for the market, enabling them to navigate the regulatory shift toward electrification while still catering to consumers' needs for absolute heating performance and reliability in all climatic conditions.
IoT integration and smart connectivity are fundamentally transforming modern furnace systems, moving them beyond simple mechanical appliances into intelligent components of a networked building ecosystem. Smart connectivity, typically enabled through Wi-Fi modules and compatible smart thermostats, allows end-users to remotely monitor and control temperature settings, schedule operations, and receive alerts via mobile applications. More significantly, for operational efficiency, IoT enables advanced data capture and analysis. Sensors within the furnace monitor critical performance metrics—such as combustion quality, air filter status, pressure differentials, and system run times—transmitting this data to cloud platforms. This allows manufacturers and certified HVAC contractors to perform remote diagnostics and utilize AI algorithms for predictive maintenance. By analyzing patterns in the operational data, the system can flag potential component failures (e.g., blower motor fatigue or gas valve malfunction) before they lead to a system shutdown, ensuring minimal downtime and optimizing service scheduling. This shift enhances customer satisfaction, extends product life, and creates recurring revenue streams for service providers through comprehensive maintenance contracts that leverage real-time operational insights, thereby increasing the Total Value Proposition of the modern heating furnace.
The increasing technical complexity of modern heating furnaces, particularly high-efficiency condensing units, modulating systems, and hybrid setups, poses a tangible restraint on market growth due to rising installation difficulty and the scarcity of highly skilled HVAC technicians. Condensing furnaces require specialized venting materials (PVC/CPVC) and careful installation of condensate drains, while hybrid systems demand expertise in both electrical heat pump technology and combustion mechanics. Improper installation can severely compromise the system's efficiency, failing to deliver the promised AFUE ratings and leading to premature failure, damaging customer confidence. Manufacturers are addressing this challenge through dedicated, intensive professional certification programs and comprehensive digital training modules designed specifically for contractors to ensure proper sizing, installation, and commissioning. Furthermore, the integration of smart diagnostic tools and remote monitoring, as facilitated by IoT technology, assists technicians by identifying potential installation errors or maintenance needs with higher precision, thereby simplifying the troubleshooting process. Simplifying physical components through modular design and incorporating self-diagnostic error codes directly into the furnace control board also helps mitigate the reliance on specialized expertise during standard service calls, making maintenance more straightforward and accessible across the vast dealer network.
Natural Gas Furnaces overwhelmingly dominate the current global Heating Furnace Market, primarily due to the extensive and established pipeline infrastructure across North America and parts of Europe, coupled with its historical cost-effectiveness and relatively cleaner burn compared to oil or coal. Natural gas units offer high heat output necessary for cold climates and are the preferred choice for high-efficiency condensing technology. In the medium term (2026-2033), while natural gas will retain the largest market share by volume, the market is projected to experience notable shifts driven by sustainability goals and energy policy. There will be a gradual but accelerated decline in new installations of traditional oil furnaces, restricted largely to rural areas lacking natural gas access. The most significant projected shift involves the rapid growth of Electric Furnaces, often deployed as the auxiliary heat source within electric heat pump hybrid systems, capitalizing on the transition toward renewable electricity generation. Furthermore, there will be increasing adoption of Propane (LPG) Furnaces in remote residential and commercial applications where pipeline gas is unavailable, often substituting for oil. Manufacturers are increasingly focusing R&D on hydrogen-ready or biogas-compatible gas furnaces to ensure the longevity of their combustion-based product lines in a decarbonizing world, anticipating future infrastructure changes in gaseous fuel distribution.
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