
ID : MRU_ 436669 | Date : Dec, 2025 | Pages : 257 | Region : Global | Publisher : MRU
The Masonry Tools Market is projected to grow at a Compound Annual Growth Rate (CAGR) of 4.8% between 2026 and 2033. The market is estimated at USD 6.2 Billion in 2026 and is projected to reach USD 8.6 Billion by the end of the forecast period in 2033. This growth trajectory is fundamentally supported by robust global construction spending, particularly in emerging economies focused on infrastructural development and residential building expansion, which inherently drives demand for essential tools used in bricklaying, concreting, and stonework. The stability of the market is also underpinned by continuous innovation in material science, leading to the adoption of specialized tools that enhance efficiency and precision in modern masonry applications, thereby increasing their replacement cycle and overall market value.
The Masonry Tools Market encompasses a wide range of handheld instruments, power tools, and auxiliary equipment specifically designed for the construction, modification, and repair of structures using materials such as brick, concrete, stone, and block. This essential segment of the construction tools industry includes items from basic trowels, levels, hammers, and chisels, to more sophisticated equipment like mortar mixers, block saws, and laser leveling devices. The core function of these tools is to enable skilled workers—masons, bricklayers, and stone setters—to accurately measure, cut, lay, and finish masonry materials, ensuring structural integrity and aesthetic quality of the final construction project.
Major applications of masonry tools span across residential, commercial, and industrial construction sectors. In residential construction, they are crucial for foundations, walls, chimneys, and patios. Commercial applications heavily rely on robust and precision tools for large-scale facades, structural load-bearing elements, and complex architectural designs. The primary benefit derived from the use of high-quality masonry tools is enhanced productivity, superior finish quality, and adherence to stringent building codes and safety standards. Furthermore, ergonomic tool designs are increasingly popular, offering reduced user fatigue and minimizing the risk of repetitive strain injuries, contributing to overall job site efficiency and worker retention in a specialized trade.
Driving factors for this market include rapid urbanization across Asia Pacific and Latin America, which necessitates vast investments in housing and civic infrastructure. The persistent need for maintenance and renovation of aging structures in developed economies also sustains demand for replacement tools and specialized repair instruments. Technological advancements, such as cordless power tools and tools incorporating smart features for measurement and calibration, further propel market expansion by offering increased mobility and accuracy on the job site. The global emphasis on sustainable building materials, like autoclaved aerated concrete (AAC) and specialized bricks, also creates niches for new, optimized tool designs tailored to these unique material properties and installation requirements.
The global Masonry Tools Market is exhibiting steady growth, driven primarily by favorable macro-economic factors, particularly global infrastructure revitalization projects and a consistent rebound in residential housing starts across key geographical regions. Business trends indicate a strong shift towards cordless and battery-operated tools, emphasizing portability, reduced setup time, and increased safety compared to traditional corded or purely manual equipment. Manufacturers are focusing heavily on product differentiation through material innovation, utilizing lightweight yet durable composites and alloys to improve tool longevity and ergonomic performance. Consolidation among mid-sized manufacturers and strategic acquisitions by market leaders are defining the competitive landscape, aiming to broaden product portfolios and secure robust distribution channels worldwide. Furthermore, the rising labor costs in construction are creating an imperative for tools that offer maximum productivity gains, reinforcing the adoption of automated or semi-automated masonry aids.
Regionally, the Asia Pacific (APAC) stands out as the fastest-growing market, propelled by massive government spending on public works and soaring demand for affordable housing, particularly in India, China, and Southeast Asian nations. North America and Europe, while mature, remain critical markets characterized by high demand for specialized, premium-quality, and professional-grade tools, driven by strict adherence to building quality standards and a strong focus on worker health and safety. The trend across these developed regions is towards digital integration, where tools interface with Building Information Modeling (BIM) systems and site management software, optimizing material usage and scheduling. Latin America and the Middle East & Africa (MEA) are emerging as significant growth pockets, catalyzed by investments in oil and gas infrastructure expansion and urbanization projects like the development of smart cities.
Segment trends reveal that the Power Tools segment, particularly cordless saws and mixers, is expected to register the highest growth rate due to efficiency benefits. Within the Hand Tools category, specialized trowels and jointing tools designed for high-precision finishing are seeing renewed demand as aesthetic requirements in architectural masonry increase. The application segmentation confirms that the Residential sector maintains the largest market share owing to the high volume of projects, but the Infrastructure and Commercial segments are demonstrating higher CAGR due to the complexity and scale of the projects requiring advanced, durable, and large-format tools. Sustainability is increasingly influencing procurement decisions, with contractors favoring manufacturers who utilize recycled materials or offer tools that minimize material waste on site, aligning with broader industry sustainability goals and green building certifications.
Common user questions regarding the impact of Artificial Intelligence on the Masonry Tools Market typically revolve around automation displacement, precision enhancement, integration with robotics, and supply chain optimization. Users often query how AI will affect traditional manual skills, asking if tools will become obsolete or merely augmented. Key themes identified include expectations for AI-driven quality control (e.g., using computer vision to check joint thickness or plumb lines in real-time), predictive maintenance for high-value power tools to minimize downtime, and smart logistics systems that optimize inventory and delivery of tools to complex, large-scale construction sites. The prevailing concern is the balance between adopting efficiency-boosting technologies and maintaining the core craftsmanship essential to masonry, leading to a strong interest in AI tools that assist rather than fully replace the mason.
The Masonry Tools Market is propelled by several robust drivers, including significant government investment in infrastructure development globally, particularly road networks, bridges, and public housing initiatives that rely heavily on traditional masonry techniques. The rapid pace of urbanization in developing nations necessitates continuous construction activity, sustaining consistent demand for both basic and advanced tools. Counterbalancing this growth are significant restraints, notably the volatility in raw material prices (steel, plastics, composites) used in tool manufacturing, which impacts profitability and end-user pricing. Furthermore, the shortage of skilled labor in developed markets poses a challenge, as fewer specialized workers mean slower project completion and reduced immediate demand for professional-grade tools. Opportunities lie in the increasing trend toward modular and prefabricated construction, which requires specialized installation and finishing tools, and the continuous innovation in battery technology leading to lighter, more powerful, and enduring cordless options. The overall market environment is subject to high impact forces from technological substitution, particularly the rise of fully automated construction methods, and strong competitive rivalry among manufacturers striving for ergonomic superiority and high durability.
The Masonry Tools Market is systematically segmented based on Type, Application, and geographic Region to provide granular insights into market dynamics and consumption patterns. Segmentation by Type distinguishes between traditional Hand Tools, which form the foundational layer of the market, and modern Power Tools, which are gaining traction due to efficiency gains and improved battery technology. The category of accessories and consumables, such as specialized blades, bits, and safety gear integral to masonry work, also constitutes a significant and high-frequency purchasing segment. Analyzing these segments helps manufacturers tailor their product development strategies—focusing on robustness and precision for hand tools, and power, portability, and smart features for power tools. Geographic segmentation is crucial as it highlights variations in preferred construction methods; for instance, European markets often prioritize specialized finishing tools, while APAC markets emphasize high-volume, robust general-purpose equipment.
The value chain for the Masonry Tools Market begins with Upstream Analysis, focusing on the sourcing and processing of core raw materials such as high-grade steel, various composite plastics, aluminum, and specialized cutting materials like diamond abrasives. Efficiency at this stage is critical, as material quality directly dictates tool durability and performance, which are paramount selling points in this professional market. Key activities here include metal alloy formulation, precision forging, and specialized heat treatment to ensure maximum resilience against harsh construction environments. Suppliers in this segment, especially those providing proprietary materials, hold significant leverage due to the strict quality requirements imposed by leading tool manufacturers. Effective management of commodity price volatility and ensuring ethical sourcing of minerals are also central concerns at the upstream level.
The core manufacturing and assembly phase involves precision engineering, ergonomic design implementation, and stringent quality control. Manufacturers often engage in vertical integration for critical components or rely on specialized contract manufacturers for specific parts like electric motors or battery packs, particularly for power tools. The middle segment of the value chain is dominated by branding, packaging, and the incorporation of technological enhancements, such as brushless motor technology, integrated dust extraction systems, and smart connectivity features. Innovation in reducing tool weight while maintaining strength is a continuous focus area, appealing directly to the professional user base seeking operational comfort over extended periods.
Downstream analysis involves the distribution channels, which are typically bifurcated into Direct and Indirect sales models. Indirect channels, which include large, globally recognized hardware retailers (e.g., Home Depot, Lowes), specialized construction equipment distributors, and regional supply houses, dominate volume sales. Direct sales, though less common for standardized hand tools, are crucial for large-scale industrial equipment (e.g., specialized robotic masonry systems) and for maintaining direct relationships with large contracting firms. The rise of E-commerce and dedicated online platforms has significantly altered distribution, enabling manufacturers to reach DIY consumers and remote professional buyers efficiently. Success in the downstream market is determined by effective logistics, product availability, and responsive after-sales service, particularly for complex power tools that require regular maintenance and specialized consumables.
The primary consumers and end-users of masonry tools are professional construction entities and individual skilled tradespeople whose livelihood depends on the efficient and accurate handling of masonry materials. This group includes large, multinational General Contractors (GCs) who procure bulk quantities for large infrastructure and commercial projects, specialized masonry sub-contractors focused exclusively on brick, block, and stone work, and independent bricklayers or masons who require reliable, high-quality, and often personalized tool kits. The buying decision for this professional segment is primarily driven by durability, ergonomic design (to minimize injury), compliance with safety standards, and manufacturer reputation for reliability and warranty support. They typically prioritize premium tools that offer longevity and consistent performance under rigorous use.
A second major segment comprises governmental and municipal organizations, particularly their public works departments, which require masonry tools for maintenance, repair, and smaller-scale public infrastructure projects (e.g., sidewalks, drains, municipal buildings). Their procurement process often involves tender systems where pricing, regulatory compliance, and standardization across fleets are key criteria. The third significant consumer base is the Do-It-Yourself (DIY) market, predominantly residential homeowners engaged in small renovation, landscaping, or repair tasks. This segment, while highly price-sensitive, contributes significant volume to the market, often favoring affordable, entry-level, or mid-range tools available through big-box retail stores and online marketplaces. The marketing strategy for the DIY segment emphasizes ease of use, basic durability, and clear instructional support, contrasting sharply with the performance-driven messaging targeting professionals.
Furthermore, educational institutions, vocational training centers, and trade schools represent a specialized customer segment. These entities require training-grade masonry tools that are robust enough for continuous student use yet often need to replicate industry-standard professional equipment. Manufacturers often engage with these institutions to build brand loyalty early in a mason's career. The selection of tools by all these customer groups is highly influenced by prevailing construction methodologies, regional building codes (e.g., seismic zone requirements influencing material use), and the specific type of masonry materials (e.g., specialized tools for historical preservation versus modern concrete block structures) they routinely work with, demanding a broad and diversified product offering from market suppliers.
| Report Attributes | Report Details |
|---|---|
| Market Size in 2026 | USD 6.2 Billion |
| Market Forecast in 2033 | USD 8.6 Billion |
| Growth Rate | 4.8% CAGR |
| Historical Year | 2019 to 2024 |
| Base Year | 2025 |
| Forecast Year | 2026 - 2033 |
| DRO & Impact Forces |
|
| Segments Covered |
|
| Key Companies Covered | Stanley Black & Decker, Trowel Tradesman, DeWalt, Milwaukee Tool, Bosch Power Tools, Hilti Corporation, Makita Corporation, Klein Tools, Kraft Tool Co., Marshalltown Company, OX Tools, Fisco Tools, Apex Tool Group, Sola Messwerkzeuge, Wuko Ltd., Ridgid Tools, Pave Tech Inc., Quinn Manufacturing, Crick Tool, Rubi Tools. |
| Regions Covered | North America, Europe, Asia Pacific (APAC), Latin America, Middle East, and Africa (MEA) |
| Enquiry Before Buy | Have specific requirements? Send us your enquiry before purchase to get customized research options. Request For Enquiry Before Buy |
The Masonry Tools Market is undergoing a significant technological evolution, moving away from purely manual methods towards integration of high-precision and power-efficient technologies. A primary focus is the development and integration of advanced measurement and leveling technologies. Laser levels and digital measuring devices have become standard professional tools, replacing traditional spirit levels and plumb lines, offering significantly higher accuracy and speed for laying out complex architectural masonry patterns and ensuring structural verticality. These devices often feature self-leveling capabilities and connectivity to mobile applications, allowing masons to document measurements and share layouts digitally. Furthermore, Material science advancements play a crucial role, with manufacturers utilizing advanced alloys and composite materials to produce tools that are lighter, yet exponentially more durable and resistant to corrosion and abrasive wear, extending their operational life and justifying premium pricing.
Another dominant technological trend is the proliferation of high-performance cordless power tools, specifically brushless motor technology. Brushless motors, which are standard in modern masonry saws, core drills, and rotary hammers, provide superior energy efficiency, longer battery life, and reduced maintenance needs compared to brushed motors. This allows masons to operate in remote locations or challenging site conditions without reliance on external power sources, significantly enhancing site mobility and productivity. The ongoing innovation in lithium-ion battery technology, specifically the push towards higher ampere-hour (Ah) ratings and faster charging cycles, continuously improves the practicality of using heavy-duty power tools in masonry applications for extended periods, reducing the reliance on manual labor for demanding tasks like mixing mortar or cutting dense stone.
Furthermore, technology is increasingly focused on enhancing worker safety and dust management, responding to stringent global occupational health regulations. Tools now incorporate integrated dust extraction ports, often paired with HEPA filtration systems, critical for minimizing the inhalation of crystalline silica dust produced during cutting and grinding operations, a major health hazard in the trade. Smart tool technology is emerging, where tools are equipped with Bluetooth tracking capabilities for inventory management (Tool Crib Management) and anti-theft measures. Some advanced rotary hammers and drills are now featuring kinetic energy dampening systems or 'anti-vibration' technology, significantly reducing the harmful effects of long-term vibration exposure on the user, thereby contributing to compliance with ergonomic and safety guidelines, and driving replacement cycles for older, less compliant equipment.
The primary drivers are global increases in infrastructure spending, rapid urbanization in emerging economies necessitating large-scale residential construction, and continuous technological advancements leading to more efficient, ergonomic, and cordless power tool options that improve worker productivity and safety on construction sites.
Cordless technology, powered by advanced lithium-ion batteries and brushless motors, is significantly enhancing mobility, reducing tripping hazards, and increasing the power-to-weight ratio of tools like masonry saws and drills. This shift provides professional masons with greater flexibility and operational efficiency, especially in remote or restrictive job site environments, and is rapidly displacing older corded models.
The Asia Pacific (APAC) region currently holds the largest market share, driven by unprecedented growth in construction activity related to residential housing and large-scale public infrastructure projects, particularly in densely populated countries such as China and India, where demand volume for basic and specialized masonry equipment is exceptionally high.
Key innovations include the integration of high-precision laser leveling systems and digital measurement devices, the widespread adoption of brushless motor technology for superior power tool efficiency and longevity, and the incorporation of advanced dust extraction and anti-vibration features to meet stringent health and safety regulations.
The shortage of skilled masons increases the demand for high-productivity, specialized tools that automate or simplify complex tasks, effectively enabling existing workers to complete projects faster. This drives demand particularly for advanced power tools, robotic assistance tools, and durable, ergonomically designed hand tools that minimize physical strain.
Material science is crucial as it dictates tool durability and performance. Manufacturers rely on proprietary steel alloys, engineered composites, and specialized diamond coatings for cutting instruments to ensure tools can withstand abrasive masonry materials, high impact forces, and corrosive environments, which is a key differentiator for professional-grade products.
Environmental regulations, particularly those concerning silica dust exposure, heavily influence tool design by mandating integrated dust extraction systems and water delivery mechanisms on saws and grinders. Furthermore, sustainability goals are encouraging manufacturers to use recyclable materials and develop energy-efficient power tools, aligning with green building standards.
While traditionally focused on design, BIM is beginning to influence tool usage by integrating with smart measuring tools (e.g., laser total stations). This allows masons to receive digital layout instructions directly, verify accuracy against the BIM model in real-time, and optimize material cuts, thereby minimizing waste and improving project quality control.
The Power Tools segment, particularly specialized cordless masonry saws, mortar mixers, and advanced rotary hammers, is experiencing the highest growth rate. This is due to their efficiency gains, portability, and continuous improvements in battery capacity and motor performance, making them indispensable for modern construction efficiency.
The primary customers are specialized masonry sub-contractors, large general contracting firms managing complex projects, and individual professional masons. A secondary but significant customer base includes the DIY segment and governmental public works departments focused on municipal maintenance and repair.
Barriers to entry include the requirement for significant capital investment in precision manufacturing and material R&D, the necessity of establishing comprehensive global distribution and service networks, and the difficulty in overcoming the strong brand loyalty held by established professional contractors towards existing, trusted tool manufacturers known for durability and warranty support.
Commercial construction projects often involve large volumes, complex architectural designs, and strict tolerances, driving demand for heavy-duty, industrial-grade power tools, high-precision laser alignment equipment, and specialized tools required for installing large-format facade materials and structural block components with high efficiency and accuracy.
Ergonomics is paramount; modern designs aim to reduce user fatigue and minimize the risk of Musculoskeletal Disorders (MSDs), a common concern in manual trades. This translates into lighter tools, better handle grips, optimized weight distribution, and integrated vibration reduction systems, directly influencing purchasing decisions by professional contractors focused on worker health and safety compliance.
While traditional hardware stores and specialty distributors remain critical for professional procurement, the market is seeing rapid evolution through e-commerce platforms. Online channels offer greater product variety, competitive pricing, and direct-to-consumer models, especially catering to the DIY segment and smaller, independent contractors seeking convenience and specialized product access.
Volatile prices for steel, aluminum, and plastics increase manufacturing costs and compress profit margins, forcing manufacturers to either absorb the cost (risking profitability) or pass it to consumers (risking competitiveness). This volatility drives innovation in material efficiency and promotes the sourcing of lighter, yet strong, composite alternatives to manage cost pressures.
The quality of diamond blades and bits, crucial consumables for cutting concrete, stone, and tile, directly affects job site productivity and material finish quality. High-quality, application-specific abrasives command premium prices and ensure safer, faster cutting, thus influencing procurement decisions as contractors balance initial consumable cost against long-term project efficiency and labor savings.
Safety features, such as advanced torque control, automatic shut-offs, and kinetic injury mitigation systems (e.g., electronic clutch mechanisms), are increasingly mandated or preferred. Tools incorporating these features often drive replacement cycles, as older, non-compliant tools must be retired to meet stricter job site safety protocols and liability standards.
Robotic masonry tools are poised for significant future growth, particularly in large commercial and industrial applications, due to their ability to automate repetitive, heavy lifting tasks like brick and block laying with high speed and precision. While expensive initially, their application is expected to expand as AI guidance systems become more accessible and integrated with construction planning software.
Impact forces refer to powerful external factors that rapidly shape market structure and competition. In masonry tools, this includes the high threat of technological substitution (e.g., from prefabrication and robotics) and intense competitive rivalry among global manufacturers who constantly vie for market share through innovation, pricing, and distribution leverage.
Government tenders necessitate procurement of standardized, durable tools that comply with specific quality and safety certifications. This stable, high-volume demand influences manufacturers to focus on reliable, heavy-duty equipment suitable for continuous use in public works, bridges, and utilities projects, often favoring suppliers who offer strong after-sales support and bulk pricing.
The use of lightweight, porous materials like autoclaved aerated concrete (AAC) and specialized insulated blocks requires specialized, gentler cutting and shaping tools. These materials necessitate tools that minimize chipping or fracture, driving demand for precision hand saws, specialized router attachments, and optimized adhesive application equipment rather than heavy, blunt instruments.
The maintenance and renovation sector provides stable, consistent demand, especially in mature markets like North America and Europe, where new construction rates fluctuate. Repair and renovation often require specialized, smaller-scale tools for working in confined spaces or matching existing historical materials, ensuring a steady requirement for a diverse range of products and consumables.
Companies that own proprietary battery platforms (e.g., specific voltage and capacity systems) create a significant competitive moat. This platform locks professional users into buying tools and accessories from the same brand, simplifying inventory management for contractors and ensuring consistent performance and interoperability across their entire fleet of masonry power tools.
Competitive rivalry is intense and manifests through aggressive product launches (often centered on battery power and ergonomics), intellectual property battles over tool designs and motor technology, strategic pricing, and continuous expansion of specialized distribution networks to ensure professional availability and immediate access to necessary replacement parts and consumables.
Digital tracking systems, often integrated via Bluetooth into smart tools, allow contractors to minimize theft, reduce tool loss, and optimize procurement schedules. This focus on efficiency drives demand for tools with integrated smart features, shifting purchasing criteria beyond mere performance to include digital manageability and overall fleet utilization.
Trowels are fundamental for applying and finishing mortar or plaster, directly impacting the aesthetic and structural quality of the masonry joints and surfaces. Professional masons rely on high-grade, precisely balanced, and flexible stainless steel trowels (e.g., tuck pointers, brick trowels) that maintain their shape and edge consistency throughout extended use, ensuring a superior, compliant finish.
Industrial construction, involving large factories, power plants, and chemical facilities, requires tools optimized for extreme durability, high volume material handling, and often larger masonry unit sizes. Demand is high for heavy-duty rotary hammers, large capacity mixers, robust core drills, and specialized cutting equipment designed for continuous, multi-shift operation under harsh conditions.
Standardization, particularly adherence to ISO and regional safety standards (e.g., OSHA, CE marking), is crucial for global market acceptance. Tools that meet universally recognized safety and performance standards are more readily adopted by international contractors, simplifying procurement and ensuring compliance across various multinational project sites.
The DIY segment is targeted with mid-range tools emphasizing ease of use, lower cost, and bundled kits, often distributed through mass-market retail channels with less emphasis on extreme durability or high-end material technology. Professional tools, conversely, focus on maximum power, precision tolerances, warranty length, and specialized features suitable for daily, rigorous commercial use.
Constraints include reliance on global commodity markets for steel and plastics, geopolitical risks affecting metal mining and processing, and the necessity of highly specialized material processing (e.g., heat treatment of tool steel) that limits the pool of qualified suppliers, leading to potential delays and unpredictable cost fluctuations in tool production.
Research Methodology
The Market Research Update offers technology-driven solutions and its full integration in the research process to be skilled at every step. We use diverse assets to produce the best results for our clients. The success of a research project is completely reliant on the research process adopted by the company. Market Research Update assists its clients to recognize opportunities by examining the global market and offering economic insights. We are proud of our extensive coverage that encompasses the understanding of numerous major industry domains.
Market Research Update provide consistency in our research report, also we provide on the part of the analysis of forecast across a gamut of coverage geographies and coverage. The research teams carry out primary and secondary research to implement and design the data collection procedure. The research team then analyzes data about the latest trends and major issues in reference to each industry and country. This helps to determine the anticipated market-related procedures in the future. The company offers technology-driven solutions and its full incorporation in the research method to be skilled at each step.
The Company's Research Process Has the Following Advantages:
The step comprises the procurement of market-related information or data via different methodologies & sources.
This step comprises the mapping and investigation of all the information procured from the earlier step. It also includes the analysis of data differences observed across numerous data sources.
We offer highly authentic information from numerous sources. To fulfills the client’s requirement.
This step entails the placement of data points at suitable market spaces in an effort to assume possible conclusions. Analyst viewpoint and subject matter specialist based examining the form of market sizing also plays an essential role in this step.
Validation is a significant step in the procedure. Validation via an intricately designed procedure assists us to conclude data-points to be used for final calculations.
We are flexible and responsive startup research firm. We adapt as your research requires change, with cost-effectiveness and highly researched report that larger companies can't match.
Market Research Update ensure that we deliver best reports. We care about the confidential and personal information quality, safety, of reports. We use Authorize secure payment process.
We offer quality of reports within deadlines. We've worked hard to find the best ways to offer our customers results-oriented and process driven consulting services.
We concentrate on developing lasting and strong client relationship. At present, we hold numerous preferred relationships with industry leading firms that have relied on us constantly for their research requirements.
Buy reports from our executives that best suits your need and helps you stay ahead of the competition.
Our research services are custom-made especially to you and your firm in order to discover practical growth recommendations and strategies. We don't stick to a one size fits all strategy. We appreciate that your business has particular research necessities.
At Market Research Update, we are dedicated to offer the best probable recommendations and service to all our clients. You will be able to speak to experienced analyst who will be aware of your research requirements precisely.
The content of the report is always up to the mark. Good to see speakers from expertise authorities.
Privacy requested , Managing Director
A lot of unique and interesting topics which are described in good manner.
Privacy requested, President
Well researched, expertise analysts, well organized, concrete and current topics delivered in time.
Privacy requested, Development Manager
Market Research Update is market research company that perform demand of large corporations, research agencies, and others. We offer several services that are designed mostly for Healthcare, IT, and CMFE domains, a key contribution of which is customer experience research. We also customized research reports, syndicated research reports, and consulting services.